Many organisations believe they need major technology investments before they can become data-driven. In practice, the biggest gains usually come from a few simple habits that cost very little.
Choose five to ten measures that genuinely reflect how the business is doing, define them precisely and make sure everyone uses the same definitions. One trusted number is worth more than a dashboard full of disputed ones.
Review the measures at the same time every week or month, in the same format. Consistency turns data from an occasional report into part of how the organisation thinks.
Leaders set the tone. Asking "what does the data say?" and "what would change our mind?" in meetings does more for data culture than any software purchase.
Once people use data regularly, the case for better systems becomes obvious and specific. You will know which reports matter, which data is missing and what a tool needs to do, which makes technology choices far less risky.